ElliotLee Estate Agents serve landlords, buyers, sellers, and tenants in the boroughs of Harrow, Hillingdon, Brent, or Ealing. Proud to be local unlike their big national chain counterparts, they take an innovative, dedicated, and transparent approach.
With a Land and New Homes department and a Landlords and Investors Club, ElliotLee are well placed to offer first-class mortgage and solicitor advice along with everything you need to buy and sell property.
The Brief:
With a homepage bloated with content and a website oversaturated with disjointed information, ElliotLee needed a cleaner, lighter, and more streamlined website that was easy to navigate and use on all devices. This was something we were all too happy to provide them with!
What We Delivered:
Consistent branding to give the website a coordinated look. For example, all aspects of the tenants and landlords pages, such as buttons, links, headings, and banners follow the same red colour, while all aspects of the sellers or buyers pages follow the same smart dark blue colour.
User-friendly forms in the website footer calculate key sums, for instance, Rental Yield, Stamp Duty, and Monthly Mortgage Repayments.
We added a Mega Menu, which features images to make the site more visually appealing for the ‘Your Area’ tab.
A seamless User Experience was ensured by making the main menu “sticky” resulting in it always remaining visible at the top no matter how far down a visitor scrolls and adding filters and categories. Examples of these can be found on the ‘Helpful Guides’ page, where visitors can narrow their search down by selecting ‘Buying’, ‘Letting’, ‘Renting’ or ‘Selling’ and the location dropdown functionality on the ‘Your Area’ page.
We facilitated the integration with third-party platforms, such as the Market Reports for various areas, which are powered by Dataloft.
A revolving carousel of thumbnail images on the homepage link to all the helpful Guides ElliotLee has produced. These either link to page-turner links in Issuu or forms that are integrated with ElliotLee’s CRM, Lifesycle, that visitors have to complete to access and download certain guides.
Strategic call-to-action buttons in the form of side tabs or tabs at the bottom of the screen, increase the chances of website visitors taking a desired action.
We utilised Advanced Custom Fields to create a straight-forward way for the client to change the message appearing on the top banner depending on who the intended audience of the page was (sellers, buyers, landlords, or tenants).
The iThemes Security Pro plugin was installed and set up for increased WordPress website security.
Google Reviews were displayed in an aesthetically pleasing way on the homepage using Trust Index to help ElliotLee build trust with their website visitors.
Cookie Acceptance Policy banner at the bottom which prevents website visitors from exploring the website until they either accept cookies or amend their cookie settings. We made sure the cookie banner kept ElliotLee compliant without blocking any of their key website features or calls-to-action.
Extra Services:
We offered James a 1-to-1 tailored WordPress workshop over Zoom to empower him to take control of the website and make basic amendments to text and images, including adding links and images. We also gave him an introduction to basic SEO.
We carried out SEO Keyword Research producing an SEO Site Map. Once the Site Map was approved, we applied SEO Titles and Meta Descriptions to the website, increasing the chances of the pages ranking highly in search results for target keywords.
Testimonial:
“We were recommended to Pivotal by another of our customers as we wanted to refresh the website. What we finished with was beyond what we had hoped for. All the team have a professional but friendly approach and time frames managed excellently. Would highly recommend.”
– James Burgess, Sales Director at ElliotLee
Enhance Your Website’s User Experience, Look and Feel
Call us on 01484 290 100 to discuss a new website with us, no matter if it is a directory, small online shop, large scale Ecommerce operation or a simple informational site!
Trustindex verifies that the original source of the review is Google.
we have been using Pivotal marketing for a few years now. I am very happy with the overall service and support the team have given us, helping us set up our new website nothing was to much trouble. I defiantly would recommend this company for any marketing requirements you may need
Parkside Dental Care
27. November, 2023.
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Pivotal Marketing has been great to work with. Phill and his amazing team not only built fantastic websites for us but also nailed the marketing game. Their friendly approach and genuine care set them apart. We look forward working with them and improving our online presence.
Simon Hall
18. October, 2023.
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We are delighted with our rebrand and new website for PWP Design Ltd. A complex brief asked Phil, Amanda and the team to visually bring together our side of the business with our sister company and provide greater clarity for our clients. As a fast growing landscape architecture practice the website needed to be highly graphical in style, showcasing our portfolio, identity and creative team. The website and branding now represents us as a design practice and I wanted to take the opportunity to thank the team at Pivotal for their hard work and collaborative approach. Thanks. Simon Hall (Director)
Matt Birch
9. October, 2023.
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As a well-established charity in Bradford which supports vulnerable adults with a range of complex needs The Bridge Project recently needed a partner with the skills, experience and understanding required to help us redesign and securely relaunch our tired and out-of-date website. Pivotal were recommended by a colleague and from first contact the team at Pivotal have been excellent. They took time to understand our brief, suggested improvements, delivered quality design suggestions and managed our website launch faultlessly. Since then, they have been providing us with general support and whenever we have needed them the response is always timely and the resolution to any problem is found almost immediately. We also receive detailed feedback on website usage, updates and maintenance. Working with Pivotal has given us real confidence that our online organisational presence is of a consistent high quality, secure and well managed. We would have no hesitation in recommending the Pivotal team to anyone looking for a digital partner they can trust and rely on.
Andrew Norman
31. January, 2022.
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We approached Phil at Pivotal to build our new website following a recommendation from an industry colleague. He instantly understood our brief and target audience and immediately put us at ease with our decision-making process as to which provider to choose. We were dealt with in a friendly and professional manner throughout and the team made the process very easy. The site was built in a very timely manner to a very high standard and we are delighted with the result! We would absolutely recommend Pivotal to anyone.
Bernadette Goudy
31. January, 2022.
Trustindex verifies that the original source of the review is Google.
When I needed a new web site Phil was the obvious choice for me and he has done a fantastic job. I'm really pleased with the clear navigation, great design and overlook and feel. Phil and his team are great to work with and a pleasure to recommend.
Kerry Leigh
10. January, 2022.
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Phil and the tam at Pivotal Marketing have done an excellent job of building me a brand new website for my business. A family member recommended I use them and I'm really glad I did.
They were very professional throughout the process and the build took no time at all. I struggled with knowing what I wanted it to look like, but with guidance it really surpassed what I could have imagined.
Great service and fantastic job, worth every penny. Thank you! I'm just sorry it's taken me so long to leave a review.
Raffaella Hinchliffe
21. September, 2021.
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Pivotal Marketing Ltd are an excellent team. They are professional, yet friendly, reliable and accommodating to the needs of our business. They are proactive and quick to respond to our calls. I cannot recommend them highly enough.
James Burgess
20. September, 2021.
Trustindex verifies that the original source of the review is Google.
We was recommended to Pivotal by another of our customers as we wanted to refresh the website. What we finished with was beyond we we had hoped for. All the team have a professional but friendly approach and time frames managed excellently. Would highly recommend
R A Sidebottom Roofing Ltd
14. September, 2021.
Trustindex verifies that the original source of the review is Google.
Just had a full website refresh carried out by Pivotal Marketing Ltd and I’m very happy with the results.
As always, Jayna was very knowledgeable and professional, a pleasure to deal with.
I would highly recommend the team at Pivotal for the wide range of services they provide.
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