R.A.Sidebottom (Roofing Contractors) Ltd deliver a wide ranging roofing service to Yorkshire and Northern England, underpinned by over two decades’ worth of experience.
They specialise in local authority re-roofing and regeneration work for homes and businesses and excel at traditional heritage roofing work, often on churches, which includes re-slating and leadwork. They are also experts in new and re-claimed Welsh slates, imported slate, Westmoreland and Burlington slate.
Brief:
We had designed and developed R.A. Sidebottom’s WordPress website in 2017 but, as technology has developed and website visitor expectations have evolved, they recognised the need to update their website.
We were asked to create a bespoke mobile-friendly website design using the existing branding and database.
What We Delivered:
As well as smartening up the footer (area of the website that appears at the bottom of every webpage and blog post), we redesigned the header (top area of the website) to give it a cleaner look. This included making the header and menu dynamically ‘sticky’ so it always remained visible and easily accessible even when a website visitor scrolled down.
Speaking of menus, we added a Mega Menu, which features images to make the site more visually appealing.
We refreshed the homepage slider images and the ‘Our Accreditations’ slider which are both powered by the Soliloquy plugin. (Previously the Accreditations were static images in the footer, but we thought a bit of movement would make the site more engaging).
Building on the theme of engagement, we added a ‘hover over’ effect for the services on the homepage for increased interactivity.
We added a more striking accent orange to the design and modernised the font to bring the site up to date.
To enhance the User Experience, we incorporated ‘breadcrumbs’ on the main image banners so visitors can navigate around the site more easily.
Ensuring key Calls-to-Actions were more prominent, we made sure the ‘Get a Quote’ button always remained at the side of the screen no matter what page a visitor was on or how far down they scrolled.
It goes without saying we added a Google Analytics Tracking Code, Yoast SEO plugin to help them optimise their pages and posts for higher search engine rankings and CFDB7 plugin, so all website enquiry form submissions can be safely stored and easily accessed on the website’s database.
Extra Services
It was our pleasure to offer David a 1-to-1 tailored WordPress workshop over Zoom to allow him to confidently take control of his website and make simple changes to text and images, including adding links and images. We also gave him an introduction to basic SEO.
Testimonial:
“Just had a full website refresh carried out by Pivotal Marketing Ltd and I’m very happy with the results.
“As always, Jayna was very knowledgeable and professional, a pleasure to deal with.
“I would highly recommend the team at Pivotal for the wide range of services they provide.”
– David Garside, Managing Director at R.A. Sidebottom (Roofing Contractors) Ltd
Modernise Your Business’ Website
Call us on 01484 290 100 to discuss a new website with us, no matter if it is a directory, portfolio website, small online shop, large scale Ecommerce operation or a simple informational site you would like refreshing!
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we have been using Pivotal marketing for a few years now. I am very happy with the overall service and support the team have given us, helping us set up our new website nothing was to much trouble. I defiantly would recommend this company for any marketing requirements you may need
Parkside Dental Care
27. November, 2023.
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Pivotal Marketing has been great to work with. Phill and his amazing team not only built fantastic websites for us but also nailed the marketing game. Their friendly approach and genuine care set them apart. We look forward working with them and improving our online presence.
Simon Hall
18. October, 2023.
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We are delighted with our rebrand and new website for PWP Design Ltd. A complex brief asked Phil, Amanda and the team to visually bring together our side of the business with our sister company and provide greater clarity for our clients. As a fast growing landscape architecture practice the website needed to be highly graphical in style, showcasing our portfolio, identity and creative team. The website and branding now represents us as a design practice and I wanted to take the opportunity to thank the team at Pivotal for their hard work and collaborative approach. Thanks. Simon Hall (Director)
Matt Birch
9. October, 2023.
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As a well-established charity in Bradford which supports vulnerable adults with a range of complex needs The Bridge Project recently needed a partner with the skills, experience and understanding required to help us redesign and securely relaunch our tired and out-of-date website. Pivotal were recommended by a colleague and from first contact the team at Pivotal have been excellent. They took time to understand our brief, suggested improvements, delivered quality design suggestions and managed our website launch faultlessly. Since then, they have been providing us with general support and whenever we have needed them the response is always timely and the resolution to any problem is found almost immediately. We also receive detailed feedback on website usage, updates and maintenance. Working with Pivotal has given us real confidence that our online organisational presence is of a consistent high quality, secure and well managed. We would have no hesitation in recommending the Pivotal team to anyone looking for a digital partner they can trust and rely on.
Andrew Norman
31. January, 2022.
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We approached Phil at Pivotal to build our new website following a recommendation from an industry colleague. He instantly understood our brief and target audience and immediately put us at ease with our decision-making process as to which provider to choose. We were dealt with in a friendly and professional manner throughout and the team made the process very easy. The site was built in a very timely manner to a very high standard and we are delighted with the result! We would absolutely recommend Pivotal to anyone.
Bernadette Goudy
31. January, 2022.
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When I needed a new web site Phil was the obvious choice for me and he has done a fantastic job. I'm really pleased with the clear navigation, great design and overlook and feel. Phil and his team are great to work with and a pleasure to recommend.
Kerry Leigh
10. January, 2022.
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Phil and the tam at Pivotal Marketing have done an excellent job of building me a brand new website for my business. A family member recommended I use them and I'm really glad I did.
They were very professional throughout the process and the build took no time at all. I struggled with knowing what I wanted it to look like, but with guidance it really surpassed what I could have imagined.
Great service and fantastic job, worth every penny. Thank you! I'm just sorry it's taken me so long to leave a review.
Raffaella Hinchliffe
21. September, 2021.
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Pivotal Marketing Ltd are an excellent team. They are professional, yet friendly, reliable and accommodating to the needs of our business. They are proactive and quick to respond to our calls. I cannot recommend them highly enough.
James Burgess
20. September, 2021.
Trustindex verifies that the original source of the review is Google.
We was recommended to Pivotal by another of our customers as we wanted to refresh the website. What we finished with was beyond we we had hoped for. All the team have a professional but friendly approach and time frames managed excellently. Would highly recommend
R A Sidebottom Roofing Ltd
14. September, 2021.
Trustindex verifies that the original source of the review is Google.
Just had a full website refresh carried out by Pivotal Marketing Ltd and I’m very happy with the results.
As always, Jayna was very knowledgeable and professional, a pleasure to deal with.
I would highly recommend the team at Pivotal for the wide range of services they provide.
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